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Design Consultancy

G Websites specialise in Website Design consultancy.

Our years of experience in designing has many satisfied customers.  At G Websites, we beleive that the elements of design are the building blocks of design. These elements are what make up every page you build. Understanding of these basic elements enable you tp create more powerful web pages. 

There are five basic elements of every website design: 

Lines and Line work

Lines include borders and rules. They can be horizontal or vertical and help delineate the spaces around elements on Web pages. Line work increases the readability of the design. 

Shape

Shapes make up any enclosed contour in the design. Shapes on most Web pages are square or rectangular. But they don't have to be. You can use images to generate other shapes within your designs.

Texture

Texture gives a design a feeling of surface. Texture on Web pages is all visual, but you can use natural textures or artificial to get the effect in your designs.

Colour

Colour is the one design element that most Web designers are acutely aware of. But remember that colour is not a required element of any design. In fact, a good plan in design is to create the design without colour first, then add as little colour as you can to enhance the design.

Direction

Direction gives your Web designs motion. In most designs there is a sense of movement in a direction across the design. Good designs lead the eye through the design in a deliberate fashion so that the viewer sees what the designer wants. Now, many people think about how to do a layout (CSS, tables, frames, etc.), but the basics of Web layout are often completely ignored. 

Space and White space

Use the whole space, but don't be specific in your use. In other words, use relatively sized layout sections on your Web pages, so that they expand and contract to fit the browser window. Keep screen resolution in mind. While the majority of computer users have moved away from 640x480 resolution, keep that in mind when you're designing.  

Having customers leave because all they can see is a logo on their monitor is not good customer service. Use colour to define spaces. If you want to have a page that has a specific width, why not centre it on the browser screen and make the background colour of the page a different colour? This will help the page appear to resize for different browsers; larger browsers will just have more background colour showing, while smaller browsers will have less or none showing. 

Images and Graphics

Align your images. One of the most common newbie layout mistakes is to slap images into a page without thought to the layout. If you just use an img tag and then write text to follow it, you will have the image and then one line of text to the right of it.

Using the align attribute will help make your images part of the layout. Balance the graphics and text on a page. It is easy to get carried away with lots of images and animations, but they can make a page very hard to read. When you're considering your layout, remember that images are a major part of the design, not just afterthoughts.

Text Width

Think about text width. This is often called the "scan length", and refers to how many words are displayed on one line. Most people can comfortably read about 7 to 11 words on a line. Longer than that, and the text is hard to read, shorter than that and it is disjointed and distracting.

When designing your layouts make sure that the major text area displays the text in a readable width. Centring text is inadvisable. One of the first layout techniques that a new designer learns is the centre tag, and they centre everything on their pages. However, cantering is very difficult to do well and it is often hard to read.    

For more details or to discuss it with our Internet Business Consultant, please contact us.

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